SEO today is not about just grabbing as much traffic as possible but attracting potential customers who are interested in what you have to offer. Think about demographics, what your market is searching for and how, as well as where customers are located. The more finely-tuned you can be on these basics, the more you can target your SEO effectively. Google Analytics is a good place to start with your investigations!
Forget what you think you know about SEO and recognize too that it is not a static solution. The rules are changing all the time as online behavior and capabilities develop over time. Naively thinking you can just 'wing-it' or that you don't need to think about SEO could stop you from reaching your full business potential. As well as adapting you need a solid monitoring and tracking system in place for your SEO
Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way!
SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business. However, while SEO used to involve adding a few keywords to your site for search engines to find, SEO in 2015 is far more multi-faceted and needs to be part of a wider digital marketing plan.
Because of this, many companies turn to website design and marketing experts such as UZU Design for support.